Article

Article title PRACTICAL APPLICATION OF COMPLEX MODEL FOR EXPRESS-EVALUATION OF COMPETITIVENESS LEVEL OF ENTERPRISE
Authors V.D. Serbin, I.V. Makarova
Section SECTION VI. THE HUMANITIES, ECONOMY
Month, Year 01, 2011 @en
Index UDC 65.30
DOI
Abstract In the article the model of the analysis of competitiveness level of the enterprise is offered where are in a complex considered overall performance of the enterprise for directions: production, a finance administration and sales. Practical use of model under the accounting data of the enterprise is shown and the comparative performance analysis of activity is executed in these directions.

Download PDF

Keywords Complex model; production efficiency; efficiency of the finance; efficiency of sales; results of the comparative analysis.
References 1. Максимов И.А. Оценка конкурентоспособности предприятия // Маркетинг. – 1996. – № 3. – С. 33-39.
2. Багиев Г.Л., Тарасевич В.М., Анн Х. Маркетинг. – СПб.: Питер, 2007. – 723 с.
3. Хруцкий В.Е., Корнеева И.В. Современный маркетинг. – М.: Финансы и статистика, 2000. – 528 с.

Comments are closed.